Rising to the challenge: A model of contest performance

Author:

DesAutels Philip,Berthon Pierre,Salehi-Sangari Esmail

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Finance

Reference61 articles.

1. Odell, P.E. (2008) PROMO 2008 Industry Trends Report: Promo Lite. PROMO.

2. Kantar Media. (2011) Kantar Media Reports U.S. Advertising Expenditures Increased 6.4 Percent in the First Nine Months Of 2010.

3. American General & United States Life 10 for $1000 contest, http://hbwinc.com/event_20091001_10for1000/ ING student essay contest, http://ing.us/about-ing/newsroom/press-releases/ing-names-winners-ing-run-something-better-student-essay-contest-0 IDB Technology in financial service contest, http://www.iadb.org/en/news/announcements/2010-07-29/20-best-winner-ideas-in-a-technology-contest-idb,7590.html .

4. Phillips, L.E. (2006) Financial Services Online Marketing. eMarketer, p. 23.

5. Schell, J. (2008) The Art of Game Design: A Book of Lenses. Amsterdam and Boston, MA: Elsevier/Morgan Kaufmann.

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