Financial services ads and viewer response profiles: Psychometric properties of a shortened scale-Reference-Cited by-同舟云学术

Financial services ads and viewer response profiles: Psychometric properties of a shortened scale

Published:2011-12 Issue:3-4 Volume:16 Page:210-219
ISSN:1363-0539
Container-title:Journal of Financial Services Marketing
language:en
Short-container-title:J Financ Serv Mark

Author:

Steyn Peter,Pitt Leyland,Chakrabarti Ronika

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Finance

Link

http://link.springer.com/content/pdf/10.1057/fsm.2011.23.pdf

Reference24 articles.

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2. Howard, T. (2005) Financial services ads on the rise. USA Today 13 November, http://www.usatoday.com/money/advertising/adtrack/2005-11-13-chase_x.htm , accessed 5 July 2010.

3. Albers-Miller, N.D. and Straughan, R.D. (2000) Financial services advertising in eight non-English speaking countries. International Journal of Bank Marketing 18 (7): 347–358.

4. Leavitt, C. (1970) A multi-dimensional set of rating scales for television commercials. Journal of Applied Psychology 54 (5): 427–429.

5. Wells, W.D. (1964) EQ, son of EQ, and the reaction profile. Journal of Marketing 28 (4): 45–52.

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