Place marketing and urban retail agglomerations: An examination of shoppers’ place attractiveness perceptions

Author:

Teller Christoph,Elms Jonathan R,Thomson Jennifer A,Paddison Andrew R

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference54 articles.

1. Aiesha, R. (2006) Place marketing and the planning process. In: D. Bennison (ed.) Proceedings of the CIRM Conference – Destinations and Locations: Exploring the Multiple Identities of Place. Manchester: Manchester Metropolitan University, pp. 1–2.

2. Anderson, J.C. and Gerbing, D.W. (1988) Structural equation modelling in practice: A review and recommended two-step approach. Psychological Bulletin 103 (3): 411–423.

3. Anholt, S. (2006) Is place branding a capitalist tool? Place Branding 2 (1): 1–4.

4. Anholt, S. (2008) Place branding: Is it marketing, or isn’t it? Place Branding and Public Diplomacy 4: 1–6.

5. Ashworth, G.J. and Voogd, H. (1994) Marketing and place promotion. In: J.R. Gold and S.V. Ward (eds.) Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions. Chichester, UK: John Wiley, pp. 39–52.

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