Place marketing, place branding and foreign direct investments: Defining their relationship in the frame of local economic development process
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/pb.2010.22.pdf
Reference125 articles.
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4. Anholt, S. (2008) Editorial: Place branding: Is it marketing, or isn’t it? Place Branding and Public Diplomacy 4: 1–6.
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