Customer development strategies for exceeding expectations – An exploratory study-Reference-Cited by-同舟云学术

Customer development strategies for exceeding expectations – An exploratory study

Published:2009-12 Issue:4 Volume:16 Page:267-275
ISSN:1741-2447
Container-title:Journal of Database Marketing & Customer Strategy Management
language:en
Short-container-title:J Database Mark Cust Strategy Manag

Author:

Ang Lawrence,Buttle Francis

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/content/pdf/10.1057/dbm.2009.30.pdf

Reference20 articles.

1. Christopher, M., Payne, A. and Ballantyne, D. (1991) Relationship Marketing. Oxford: Butterworth-Heinemann.

2. Gordon, I. (1998) Relationship Marketing. Ontario: John Wiley.

3. Ang, L. and Buttle, F. (2002) Industrial marketing and purchasing conference, In: P.J. Batt (ed.) ROI in CRM: A customer journey approach. Proceedings of the Inaugural Meeting of the IMP Group in Asia, ‘Culture and Collaboration in Distribution Networks’, December, Perth, Australia; ISBN 1 74067 184 8.

4. Ang, L. and Buttle, F. (2006a) Customer retention management processes: A quantitative study. European Journal of Marketing 40 (1): 83–99.

5. Ang, L. and Buttle, F. (2006b) CRM competencies for customer acquisition. Journal of Marketing Management 22 (4): 295–318.

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