The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program

Author:

Yoo Michelle,Bai Billy,Singh Ashok

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Reference78 articles.

1. Ahlgren, M., M.C. Dalbor, and A. Singh. 2009. Estimating the effect of the 2003 gaming tax restructuring on riverboat gaming volume. UNLV Gaming Research & Review Journal 13 (2): 45–58.

2. Andrews, D. 1991. Heteroskedasticity and autocorrelation consistent covariance matrix estimation. Econometrica 59: 817–858.

3. Audi, T. and J. McCracken. 2008. Debt-laden casinos squeezed by slowdown. Wall Street Journal. https://online.wsj.com/article/SB121487405694118001.html.

4. Backman, S.J., and J.L. Crompton. 1991. Using a loyalty matrix to differentiate between high, spurious, latent and low loyalty participants in tow leisure services. Journal of Park and Recreation Administration 9 (2): 1–17.

5. Badgett, M., and M. Stone. 2005. Multidimensional segmentation at work: Driving an operational model that integrates customer segmentation with customer management. Journal of Targeting, Measurement and Analysis for Marketing 13 (2): 103–121.

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