Performing web analytics with Google Analytics 4: a platform review-Reference-Cited by-同舟云学术

Performing web analytics with Google Analytics 4: a platform review

Published:2023-08-16 Issue:4 Volume:11 Page:854-868
ISSN:2050-3318
Container-title:Journal of Marketing Analytics
language:en
Short-container-title:J Market Anal

Author:

McGuirk Mike^ORCID

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)

Link

https://link.springer.com/content/pdf/10.1057/s41270-023-00244-4.pdf

Reference35 articles.

1. Alhlou, F., S. Asif, and E. Fettman. 2016. Measurement strategy, Google Analytics breakthrough: From zero to business impact, 53–55. Hoboken: Wiley.

2. Brandwatch Study. 2023. Consumer Research Platform. The platform was used to conduct a topical social listening-based research study on the new Google Analytics 4 platform.

3. Chen, H., R.H. Chiang, and V.C. Storey. 2012. Business Intelligence and analytics: From big data to big impact. Management Information Systems Quarterly 36 (4): 1165–1188.

4. Cision PR Newswire. 2021. Global marketing analytics markets to 2026: Monitoring and reacting to shifting customer preferences. In: Research and markets: Marketing analytics: 2021–2026. Cision PR Newswire. https://www.prnewswire.com/news-releases/global-marketing-analytics-markets-to-2026-monitoring-and-reacting-to-shifting-customer-preferences-301342150.html.

5. De Gasperin, C., O. Berdak, T. Moffett, S. Liu, J. Stanhope, E. Collins, N. Shorten, and S. Bartlett. 2023. Use the Google Analytics 4 migration as an opportunity to evolve your digital analytics strategy. Cambridge: Forrester Research, Inc.

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