Publisher
Springer Science and Business Media LLC
Subject
Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)
Reference46 articles.
1. Aaker, D.A. 1992. The value of brand equity. Journal of Business Strategy 13 (4): 27–32.
2. Aaker, D.A. 2009. Managing brand equity. Simon and Schuster.
3. Aaker, D.A. 2012. Building Strong Brands. Simon and Schuster.
4. Accenture. 2018. From me to we: The rise of the purpose-led brand. https://www.accenture.com/us-en/insights/strategy/brand-purpose. Accessed 26 Nov 2023.
5. Ball, A.D., and L.H. Tasaki. 1992. The role and measurement of attachment in consumer behavior. Journal of Consumer Psychology 1 (2): 155–172.