Perception of brand globalness and localness: the role of brand competence in stereotype-building and value consciousness
Author:
Funder
Fundação para a Ciência e a Tecnologia
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)
Link
https://link.springer.com/content/pdf/10.1057/s41270-023-00246-2.pdf
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5. Abrantes, B.F., M.T. Preto, and N. António. 2020. SMEs foreign establishment decision-making: A multiple-case research of internationalisation strategies in the metallurgy and metal-mechanic industry. International Journal of Management and Decision Making 19 (3): 364–390.
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