Sponsored brands video rings up clicks and sales in the short and long run
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Statistics, Probability and Uncertainty,Strategy and Management,Economics, Econometrics and Finance (miscellaneous)
Link
https://link.springer.com/content/pdf/10.1057/s41270-023-00237-3.pdf
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4. Austin, P.C. 2011. An introduction to propensity score methods for reducing the effects of confounding in observational studies. Multivariate Behavioral Research 46 (3): 399–424.
5. Bagadia, D., and E. Quint. 2021. Inside Google Marketing: Everyone has been overlooking the mid-funnel. Even us. Think with Google, https://www.thinkwithgoogle.com/intl/en-154/consumer-insights/consumer-journey/mid-funnel-marketing-brand-performance.
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