1. David Barry and Michael Elmes, “Strategy Retold: Toward a Narrative View of Strategic Discourse,” Academy of Management Review 22, no. 2 (April 1997): 434.
2. Allen P. Adamson, Brand Simple: How the Best Brands Keep It Simple and Succeed (New York: Palgrave Macmillan, 2006).
3. Kevin Lane Keller, Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4th edition) (New York: Pearson, 2013), 65.
4. As used in Alexander Geppert, Fleeting Cities: Imperial Expositions in Fin-de-Siècle Europe (Hampshire, UK: Palgrave Macmillan, 2010), 4.
5. John Urry, The Tourist Gaze (2nd edition) (Los Angeles, CA: Sage, 2002).