1. Ackerman, D. and Tellis, G. (2001), Can culture affect prices? A cross-cultural study of shopping and retail prices, Journal of Retailing, 77 (1), 57–82.
2. Adner, R. and Snow, D. C. (2010), Bold retreat: A new strategy for old technologies, Harvard Business Review, 88 (3), 76–81.
3. Anderson, J. and Billou, N. (2007), Serving the world’s poor: Innovation at the base of the economic pyramid, Journal of Business Strategy, 28 (2), 14–21.
4. Antia, K. D., Bergen, M., and Dutta, S. (2004), Competing with grey markets, MIT Sloan Management Review, 46 (1), 63–69.
5. Arnould, E. J. and Thompson, C. J. (2005), Consumer Culture Theory (CCT): Twenty years of research, Journal of Consumer Research, 31 (4), 868–882.