1-18-08 — Viral Marketing Strategies in Hollywood Cinema

Author:

Janes Stephanie

Publisher

Palgrave Macmillan UK

Reference27 articles.

1. Belton, J. (1990) Glorious Technicolour, Breathtaking Cinemascope and Stereophonic Sound. In: Balio, T. (ed.) Hollywood in the Age of Television. Bolton, MA and London: Unwin Hyman, pp. 185–211.

2. Burston, M. (2001) E-Fluentials. Available from: https://web.archive.org /web/20080820175413/http://www.bursonmarsteller.com/Innovation_and_insights/Strategic_Development/E-Fluentials/Pages/default.aspx [Accessed: 12 June 2014].

3. Bryce, J. and Rutter, J. (2002) Spectacle of the Deathmatch: Characters and Narrative in First Person Shootem Up. In: King, G. and Krzywinska, T. (eds.) ScreenPlay: Cinema, Videogames, Interfaces. London: Wallflower, pp. 66–80

4. Chad, T. and Watier, K. (2001) Viral Marketing. Available from: http://www.watier.org /kathy/papers/ViralMarketing.doc [Accessed: 2 February 2010].

5. Christopher, J. (31 January 2008) Review — Cloverfield. The Times (T2 supplement), p. 27.

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