The effect of customer engagement on customer loyalty: indication from the insurance industry in Jordan
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Finance
Link
https://link.springer.com/content/pdf/10.1057/s41264-023-00216-w.pdf
Reference126 articles.
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3. Aboul-Ela, G.M.B.E. 2015. Analyzing the antecedents of customer loyalty. British Journal of Marketing Studies 3 (5): 34–48.
4. Agyei, J., S. Sun, E. Abrokwah, E.K. Penney, and R. Ofori-Boafo. 2020. Influence of trust on customer engagement: Empirical evidence from the insurance industry in Ghana. SAGE Open 10 (1): 215824401989910.
5. Al-Dmour, H.H., W.K. Ali, and R.H. Al-Dmour. 2019. The relationship between customer engagement, satisfaction, and loyalty. International Journal of Customer Relationship Marketing and Management 10 (2): 35–60.
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