Comprehending the intention to use branchless banking by rural people during the corona pandemic: evidence from Bangladesh-Reference-Cited by-同舟云学术

Comprehending the intention to use branchless banking by rural people during the corona pandemic: evidence from Bangladesh

Published:2022-02-09 Issue:1 Volume:28 Page:99-116
ISSN:1363-0539
Container-title:Journal of Financial Services Marketing
language:en
Short-container-title:J Financ Serv Mark

Author:

Ashraf Mohammad Ali^ORCID

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Finance

Link

https://link.springer.com/content/pdf/10.1057/s41264-021-00136-7.pdf

Reference66 articles.

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4. Alkailani, M. 2016. Factors affecting the adoption of internet banking: An external TAM model. Journal of Marketing Development and Competitiveness 10 (1): 39–52.

5. Anisimova, T., F. Mavondo, and J. Weiss. 2019. Controlled and uncontrolled communication stimuli and organic food purchases: The mediating role of perceived communication clarity, perceived health benefits, and trust. Journal of Marketing Communications 25 (2): 180–203.

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