Navigating the complexities of financial services marketing through a bibliometric analysis of the Journal of Financial Services Marketing (2009

Navigating the complexities of financial services marketing through a bibliometric analysis of the Journal of Financial Services Marketing (2009–2022)

Published:2023-08-07 Issue:4 Volume:28 Page:724-747
ISSN:1363-0539
Container-title:Journal of Financial Services Marketing
language:en
Short-container-title:J Financ Serv Mark

Author:

Bhaskar Ratikant,Onyia Okey Peter,Pandey Dharen Kumar^ORCID,Ananda S.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Finance

Link

https://link.springer.com/content/pdf/10.1057/s41264-023-00239-3.pdf

Reference79 articles.

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2. Ajzen, I. 1991. The theory of planned behavior. Organizational Behavior and Human Decision Processes 50 (2): 179–211. https://doi.org/10.1016/0749-5978(91)90020-T.

3. Akhtaruzzaman, M., S. Boubaker, M. Chiah, and A. Zhong. 2021a. COVID−19 and oil price risk exposure. Finance Research Letters 42: 101882. https://doi.org/10.1016/j.frl.2020.101882.

4. Akhtaruzzaman, M., S. Boubaker, and A. Sensoy. 2021b. Financial contagion during COVID–19 crisis. Finance Research Letters 38: 101604. https://doi.org/10.1016/j.frl.2020.101604.

5. Alalwan, A.A., Y.K. Dwivedi, N.P. Rana, B. Lal, and M.D. Williams. 2015. Consumer adoption of Internet banking in Jordan: Examining the role of hedonic motivation, habit, self-efficacy and trust. Journal of Financial Services Marketing 20 (2): 145–157. https://doi.org/10.1057/fsm.2015.5.

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