Designing and evaluating insurance customer loyalty programs for different customer groups based on their lifetime value
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Finance
Link
https://link.springer.com/content/pdf/10.1057/s41264-023-00242-8.pdf
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4. Baker, M.A., and K. Kim. 2018. The role of language, appearance, and smile on perceptions of authenticity versus rapport. International Journal of Hospitality Management 74: 171–179.
5. Baker, M.A., and T.S. Legendre. 2020. Unintended negative consequences of loyalty programs: Endowed versus earned loyalty. Journal of Services Marketing 35 (2): 210–221.
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