Addressing Financial Inclusion Challenges in Rural Areas from the Financial Services Marketing Employee Emotional Labor Dimension: Evidence from Nigeria-Reference-Cited by-同舟云学术

Addressing Financial Inclusion Challenges in Rural Areas from the Financial Services Marketing Employee Emotional Labor Dimension: Evidence from Nigeria

Published:2021-07-14 Issue: Volume: Page:
ISSN:1363-0539
Container-title:Journal of Financial Services Marketing
language:en
Short-container-title:J Financ Serv Mark

Author:

Imhanrenialena Benedict Ogbemudia,Obi-Anike Ozioma Happiness^ORCID,Okafor Chikodili Nkiruka,Ike Ruby Nneka,Obiora-Okafo Chinedu

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Finance

Link

https://link.springer.com/content/pdf/10.1057/s41264-021-00107-y.pdf

Reference46 articles.

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2. Barsade, S.G., and D.E. Gibson. 2007. Why does affect matter in organizations. Academy of Management Perspectives 21 (1): 36–57.

3. Bhave, D.P., and T.M. Glomb. 2016. The role of occupational emotional labor requirements on the surface acting–job satisfaction relationship. Journal of Management 42 (3): 722–741. https://doi.org/10.1177/0149206313498900.

4. Brotheridge, C.M., and R.T. Lee. 2003. Development and validation of the emotional labor scale. Journal of Occupational and Organizational Psychology 76: 365–379.

5. Central Bank of Nigeria. 2020. Financial inclusion newsletter 5(1), 1–27.

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