Creating customer value through omnichannel service delivery: a study of the French insurance market
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Finance
Link
https://link.springer.com/content/pdf/10.1057/s41264-023-00211-1.pdf
Reference68 articles.
1. Agustin, C., and J. Singh. 2005. Curvilinear effects of consumer loyalty determinants in relational exchanges. Journal of Marketing Research 42 (1): 96–108.
2. Akter, S., M.I. Hossain, S. Lu, S. Aditya, T.M.T. Hossain, and U. Kattiyapornpong. 2019. Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research’. In Exploring omnichannel retailing - common expectations and diverse realities, ed. W. Piotrowicz and R. Cuthbertson, 71–97. Berlin: Springer.
3. Ailawadi, K. L. 2021. Commentary: Omnichannel from a manufacturer’s perspective. Journal of Marketing 85 (1): 121–125.
4. Anderson, E., G.S. Day, and V.K. Rangan. 1997. Strategic channel design. Sloan Management Review 38 (4): 59–69.
5. Banerjee, M. 2014. Misalignment and its influence on integration quality in multichannel services. Journal of Service Research 17 (4): 460–474.
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3