Consumer perceived corporate social responsibility and electronic word of mouth in social media: mediating role of consumer–company identification and moderating role of user-generated content-Reference-Cited by-同舟云学术

Consumer perceived corporate social responsibility and electronic word of mouth in social media: mediating role of consumer–company identification and moderating role of user-generated content

Published:2023-03-28 Issue: Volume: Page:
ISSN:1363-0539
Container-title:Journal of Financial Services Marketing
language:en
Short-container-title:J Financ Serv Mark

Author:

Sharma Rajesh^ORCID

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Finance

Link

https://link.springer.com/content/pdf/10.1057/s41264-023-00219-7.pdf

Reference109 articles.

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