The cultural value of Italian design for Chinese consumers: The role of communication strategy-Reference-Cited by-同舟云学术

The cultural value of Italian design for Chinese consumers: The role of communication strategy

Published:2017-03-29 Issue:2 Volume:13 Page:150-162
ISSN:1751-8040
Container-title:Place Branding and Public Diplomacy
language:en
Short-container-title:Place Brand Public Dipl

Author:

Chiarvesio Maria,Di Maria Eleonora,Tabacco Raffaella

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/content/pdf/10.1057/pb.2016.10.pdf

Reference52 articles.

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2. Arnold, D.J. and Quelch, J.A. (1998) New strategies in emerging markets. Sloan Management Review 40(1): 7–20.

3. Bettiol, M. (2015) Raccontare il Made in Italy. Un nuovo legame tra cultura e manifattura. Venezia, Italy: Marsilio editori.

4. Bettiol, M., Chiarvesio, M., Di Maria, E. and Tabacco, R. (2013) Internationalization Strategies of Luxury Firms in China: The Role of Design and Marketing Capabilities. ‘Marco Fanno’ Working Papers, Dipartimento di Scienze Economiche ed Aziendali ‘M. Fanno’, February, n. 157.

5. Bettiol, M. and Micelli, S. (2005) Design e creatività nel made in Italy. Proposte per i distretti industriali. Milano, Italy: Bruno Mondadori.

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