Author:
Liozu Stephan M,Hinterhuber Andreas,Boland Richard,Perelli Sheri
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Economics and Econometrics,Finance,Business and International Management
Reference52 articles.
1. Anderson, J. and Narus, J. (2004) Business Market Management: Understanding, Creating, and Delivering Value. Upper Saddle River, NJ: Prentice Hall.
2. Anderson, J. and Wynstra, F. (2010) Purchasing higher-value, higher-price offerings in business markets. Journal of Business To Business Marketing 17 (1): 29–61.
3. Anderson, J.C. and Narus, J.A. (1998) Business marketing: Understand what customers value. Harvard Business Review 76 (6): 53–65.
4. Backman, J. (1953) Price Practices and Policies. New York, NY: Ronald Press.
5. Bowman, C. and Ambrosini, V. (2000) Value creation versus value capture: Towards a coherent definition of value in strategy. British Journal of Management 11 (1): 1–15.
Cited by
41 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献