The interplay between country image and regional ethnocentrism to motivate students considering neighbouring countries
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
https://link.springer.com/content/pdf/10.1057/s41254-023-00295-5.pdf
Reference85 articles.
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2. Aktan, Murat, and Mahwish Anjam. 2022. A holistic approach to investigate consumer’s attitude toward foreign products: role of country personality, self-congruity, product image and ethnocentrism. Journal of International Consumer Marketing 34 (2): 151–167. https://doi.org/10.1080/08961530.2021.1937768.
3. Alexander, Michele G., Marrilyn B. Brewer, and Richard K. Hermann. 1999. Images and affect: a functional analysis of out-group stereotypes. Journal of Personality and Social Psychology 77 (1): 78–93. https://doi.org/10.1037/0022-3514.77.1.78.
4. Alexander, Michele G., Shana Levin, and P.J. Henry. 2005. Image theory, social identity, and social dominance: structural characteristics and individual motives underlying international images. Political Psychology 26 (1): 27–45. https://doi.org/10.1111/j.1467-9221.2005.00408.x.
5. ASEAN Secretariat. 2020. Connectivity ASEAN. https://connectivity.asean.org/wp-content/uploads/2020/10/Study-on-Enhancing-Intra-ASEAN-University-Student-Mobility_Final.pdf. Accessed 10 Nov 2021.
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