Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Reference86 articles.
1. Aitken, R., and A. Campelo. 2011. The four Rs of place branding. Journal of Marketing Management 27 (9/10): 913–933.
2. Alvesson, M., and D. Karreman. 2000. Varieties of discourse: On the study of organizations through discourse analysis. Human Relations 53 (9): 1125–1149.
3. Anholt, S. 2005. Some important distinctions in place branding. Place Branding and Public Diplomacy 1 (2): 116–121.
4. Anholt, S. 2008. From nation branding to competitive identity – The role of brand management as a component of national policy. In Nation branding: Concepts, issues, practice, ed. K. Dinnie, 22–23. Oxford: Butterworth-Heinemann.
5. Anholt, S. 2009. Editorial. Place Branding and Public Diplomacy 5 (1): 1–4.
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献