“Visit Rwanda”: a well primed public relations campaign or a genuine attempt at improving the country’s image abroad?-Reference-Cited by-同舟云学术

“Visit Rwanda”: a well primed public relations campaign or a genuine attempt at improving the country’s image abroad?

Published:2021-04-16 Issue: Volume: Page:
ISSN:1751-8040
Container-title:Place Branding and Public Diplomacy
language:en
Short-container-title:Place Brand Public Dipl

Author:

Voets Thomas Yaw^ORCID

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

https://link.springer.com/content/pdf/10.1057/s41254-021-00206-6.pdf

Reference99 articles.

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2. Al Jazeera. 2020. Qatar Airways in talks to buy 49% stake in Rwanda’s state carrier. https://www.aljazeera.com/economy/2020/02/05/qatar-airways-in-talks-to-buy-49-stake-in-rwandas-state-carrier/. Accessed 9 Dec 2020.

3. Alluri, R.M. 2009. The role of tourism in post-conflict peacebuilding in Rwanda. Swisspeace Working Paper, 1–39.

4. Anholt, S. 2005. Anholt Nation Brands Index: How does the world see America? Journal of Advertising Research 45 (3): 296–304.

5. Anholt, S. 2007. Competitive identity: The new brand management for nations, cities and Regions. Basingstoke: Palgrave Macmillan.

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