Patterns of place promotion, place marketing and/or place branding in Dutch municipalities-Reference-Cited by-同舟云学术

Patterns of place promotion, place marketing and/or place branding in Dutch municipalities

Published:2017-12-15 Issue:2 Volume:14 Page:78-88
ISSN:1751-8040
Container-title:Place Branding and Public Diplomacy
language:en
Short-container-title:Place Brand Public Dipl

Author:

Boisen Martin,Groote Peter,Terlouw Kees,Couwenberg Oscar

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/article/10.1057/s41254-017-0083-5/fulltext.html

Reference26 articles.

1. Acharaya, A., and Z. Rahman. 2016. Place branding research: A thematic review and future research agenda. International Review of Public Non-profit Marketing 1: 1–29.

2. Ashworth, G.J., and M. Kavaratzis (eds.). 2010. Towards effective place brand management. Branding European cities and regions. Cheltenham: Edward Elgar.

3. Ashworth, G.J., and H. Voogd. 1990. Selling the city: Marketing approaches in public sector urban planning. London: Belhaven Press.

4. Borchert, J.G. and Buursink, J. (eds.). 1987. Citymarketing en Marketing Geography. Citymarketing en geografie. Nederlandse Geografische Studies, 43. Amsterdam/Nijmegen: Koninklijke Nederlandse Aardrijkskundig Genootschap/Geografisch en Planologisch Instituut, Katholieke Universiteit Nijmegen.

5. Boisen, M., K. Terlouw, and B. Van Gorp. 2011. The selective nature of place branding and the layering of spatial identities. Journal of Place Management and Development 2 (4): 135–147.

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