Co-creation and internal place branding: a case study of Plettenberg Bay, South Africa
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
https://link.springer.com/content/pdf/10.1057/s41254-022-00279-x.pdf
Reference23 articles.
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2. Blichfeldt, B.S., and H. Henrik Halkier. 2014. Mussels, tourism and community development: A case study of place branding through food festivals in rural north Jutland, Denmark. European Planning Studies 22 (8): 1587–1603.
3. Bowie, D., and G. Dooley. 2005. Place brand architecture: Strategic management of the brand portfolio. Place Branding 1 (4): 402–419.
4. Braun, E., M. Kavaratzis, and S. Zenker. 2013. My city – my brand: The different roles of residents in place branding. Journal of Place Management and Development 6 (1): 18–28.
5. Casais, B., and P. Monteiro. 2019. Residents’ involvement in city brand co-creation and their perceptions. Place Branding and Public Diplomacy 15: 229–237.
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