EU branding. Efforts to improve the EU image-Reference-Cited by-同舟云学术

EU branding. Efforts to improve the EU image

Published:2020-09-30 Issue:4 Volume:16 Page:326-335
ISSN:1751-8040
Container-title:Place Branding and Public Diplomacy
language:en
Short-container-title:Place Brand Public Dipl

Author:

Elmatzoglou Ioulia^ORCID

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

https://link.springer.com/content/pdf/10.1057/s41254-020-00180-5.pdf

Reference43 articles.

1. Aiello, Giorgia. 2012. All Tögethé® now: The recontextualization of branding and the stylization of diversity in EU public communication. Social Semiotics 22 (4): 459–486.

2. Anholt, Simon. 2007a. Competitive identity: A new model for the brand management of nations, cities and regions. Policy & Practice: A Development Education Review 4: 3–13.

3. Anholt, Simon. 2007b. Editorial ‘Brand Europe’—Where next? Place Branding and Public Diplomacy 3: 115–119. https://doi.org/10.1057/palgrave.pb.6000061.

4. Anholt, Simon. 2008. From nation branding to competitive identity—The role of brand management as a component of national policy. In Nation branding—Concepts, issues, practice, ed. Dinnie Keith, 22–23. Oxford: Elsevier Butterworth-Heinemann.

5. Anholt, Simon. 2010. Why ‘Nation Branding’ doesn’t exist. Economic Times. https://economictimes.indiatimes.com/why-nation-branding-doesntexist/articleshow/5799304.cms. Accessed 20 Feb 2020.

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