Sustainability as a place brand position: a resident-centric analysis of the ten towns in the vicinity of Bangkok
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/s41254-019-00127-5.pdf
Reference84 articles.
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3. Aitken, R., and A. Campelo. 2011. The four Rs of place branding. Journal of Marketing Management 27 (9–10): 913–933.
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5. Andersson, E. 2006. Urban landscapes and sustainable cities. Ecology and Society 11 (1): 34.
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