Decoding Nordic cities: uncovering multi-level place experiences from tweets for effective city branding
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
https://link.springer.com/content/pdf/10.1057/s41254-023-00313-6.pdf
Reference76 articles.
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2. Andéhn, M., A. Kazeminia, A. Lucarelli, and E. Sevin. 2014. User-generated place brand equity on Twitter: the dynamics of brand associations in social media. Place Branding and Public Diplomacy 10 (2): 132–144.
3. Anderberg, S., and E. Clark. 2013. Green and sustainable Øresund region: eco-branding Copenhagen and Malmö. Part of: Urban Sustainability: A Global Perspective, Igor Vojnovic (ed.), pp. 591–610. East Lansing: Michigan: Michigan State University Press. Available at: Linköping University Electronic Press. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-114743
4. Andersen, L.P., F. Lindberg, and J. Ostberg. 2021. Unpacking Nordic branding: the value regimes of Nordicness. Journal of Place Management and Development. 14 (3): 362–378.
5. Anttiroiko, A.-V. 2016. City brands in the mediatised world: economic profiles of Nordic capitals aggregated from city rankings.
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