Comparing city image and brand identity in polycentric regions using network analysis
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/s41254-019-00128-4.pdf
Reference53 articles.
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4. Baker, B. 2012. Destination branding for small cities, 2nd ed. Portland: Creative Leap Books.
5. Balakrishnan, M. 2009. Strategic branding of destinations: A framework. European Journal of Marketing 43 (5/6): 611–629. https://doi.org/10.1108/03090560910946954 .
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