Public diplomacy and nation branding in action: Swiss Embassy's participation in the Night of Museums Event in Warsaw
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
https://link.springer.com/content/pdf/10.1057/s41254-023-00306-5.pdf
Reference95 articles.
1. Anholt, Simon. 2007. Competitive Identity. London: Palgrave Macmillan UK. https://doi.org/10.1057/9780230627727.
2. Ayhan, Kadir Jun. 2019. The Boundaries of Public Diplomacy and Nonstate Actors: A Taxonomy of Perspectives. International Studies Perspectives 20 (1): 63–83. https://doi.org/10.1093/isp/eky010.
3. Ayhan, Kadir Jun. 2020. A Typology of People-to-People Diplomacy. USC Center on Public Diplomacy. https://uscpublicdiplomacy.org/blog/typology-people-people-diplomacy.
4. Ayhan, Kadir Jun, and Siyeon Jang. 2022. Inter-Korean People-to-People Diplomacy: Social and Cultural Exchanges Across the 38th Parallel. The Hague Journal of Diplomacy 18 (1): 95–132. https://doi.org/10.1163/1871191x-bja10139.
5. Berridge, R.R. 2022. Diplomacy: Theory and Practice. Cham: Palgrave Macmillan.
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