Rural place branding processes: a meta-synthesis
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
https://link.springer.com/content/pdf/10.1057/s41254-020-00187-y.pdf
Reference82 articles.
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3. Anholt, Simon. 2005. Some important distinctions in place branding. Place Branding 1 (2): 116–121.
4. Anholt, Simon. 2010. Places: Identity, Image and Reputation. Basingstoke: Palgrave Macmillan.
5. Anholt, Simon, and Jeremy Hildreth. 2004. Brand America: The mother of all brands. London: Cyan Books.
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