Personality association and celebrity museumification of George Best (with nods to John Lennon)

Author:

Boland PhilipORCID,McKay Stephen

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference109 articles.

1. Adinolfi, M., and M. van de Port. 2013. Bed and throne: The “museumification” of the living quarters of a candomblé priestess. Material Religion 9 (3): 282–303.

2. Ashworth, G. 2009. The instruments of place branding: How is it done? European Spatial Research and Policy 16 (1): 9–22.

3. Ashworth, G. 2010. Personality association as an instrument of place branding: possibilities and pitfalls. In Towards effective place brand management, ed. G. Ashworth and M. Kavaratzis, 222–233. Cheltenham: Edward Elgar.

4. Ashworth, G., and M. Kavaratzis. 2011. Why brand the future with the past? The role of heritage in the construction and promotion of place brand reputations. In International place branding yearbook, ed. F. Go and R. Govers, 25–38. London: Palgrave Macmillan.

5. Ashworth, G., and M. Kavaratzis. 2016. Cities of culture and culture in cities: The emerging uses of culture in city branding. In Emergent urbanism: Urban planning and design in times of structural and systemic change, ed. T. Haas and K. Olsson, 73–79. London: Routledge.

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