Film as cultural diplomacy: South Korea’s nation branding through Parasite (2019)

Author:

Lee Seow Ting

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference72 articles.

1. Ang, I., Y.R. Isar, and P. Mar. 2015. Cultural diplomacy: Beyond the national interest? International Journal of Cultural Policy 21 (4): 365–381.

2. Anholt, S. 2007. Competitive identity: The new brand management for nations, cities, regions. Basingstoke, UK: Palgrave Macmillan.

3. Avraham, E. 2018. Nation branding and marketing strategies for combatting tourism crises and stereotypes toward destinations. Journal of Business Research 116: 711–720.

4. Bicker, L. 2020, February 11. What the Oscar win means for Korean cinema. BBC. https://www.bbc.com/news/world-asia-51449513

5. Cameron, R. 2020, February 13. South Korean Brands celebrate ‘Parasite’ Oscar win in their marketing. Branding in Asia. https://www.brandinginasia.com/south-korean-brands-celebrate-parasite-oscar-win-in-their-marketing/

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