Measuring soft power via positive spontaneous actions of foreign publics: The harder power of voluntary experience, voluntary megaphoning, and general interest

Author:

Yeo SunHa,Lee HyelimORCID,Eschbach Alex

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Reference88 articles.

1. Aaltola, Mika. 2014. Drama power on the rise? In FIIA working paper. The Finnish Institute of International Affairs. https://www.fiia.fi/en/publication/drama-power-on-the-rise. Accessed Feb 2014.

2. Ang, Ien. 1995. The nature of the audience. In Questioning the media: A critical introduction, ed. John Downing, Ali Mohammadi, and Annabelle Sreberny-Mohamm, 207–220. Thousand Oaks: Sage.

3. Beeton, Sue. 2005. Film-induced tourism. Bristol: Channel View Publications.

4. Bruggeman, Jeronen, Rudolf Sprik, and Rick Quax. 2021. Spontaneous cooperation for public goods. The Journal of Mathematical Sociology 45 (3): 183–191. https://doi.org/10.1080/0022250X.2020.1756285.

5. Chang, David Y. 2016. A study of TV drama series cultural proximity and travel motivation: Moderation effect of enduring involvement international. Journal of Tourism Research 18 (4): 399. https://doi.org/10.1002/jtr.2058

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