The BP Deepwater Horizon débâcle and corporate brand exuberance-Reference-Cited by-同舟云学术

The BP Deepwater Horizon débâcle and corporate brand exuberance

Published:2010-10 Issue:2 Volume:18 Page:97-104
ISSN:1350-231X
Container-title:Journal of Brand Management
language:en
Short-container-title:J Brand Manag

Author:

Balmer John M T

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/content/pdf/10.1057/bm.2010.33.pdf

Reference19 articles.

1. Balmer, J.M.T. (1995) Corporate branding and connoisseurship. Journal of General Management 21 (1): 22–46.

2. Balmer, J.M.T. (1998) Corporate identity and the advent of corporate marketing. Journal of Marketing Management 14 (8): 963–996.

3. Balmer, J.M.T. (2001a) Corporate identity, corporate branding and corporate marketing: Seeing through the fog. European Journal of Marketing 35 (3&4): 248–291.

4. Balmer, J.M.T. (2001b) From the pentagon: A new identity framework. Corporate Reputation Review 4 (1): 11–22.

5. Balmer, J.M.T. (2008) A resource-based view of the British Monarchy as a corporate brand. International Studies of Management and Organizations 37 (4): 23, Decision, 47(4): 639–675.

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