Affiliation:
1. ISTANBUL MEDENIYET UNIVERSITY
2. MARMARA UNIVERSITY
Abstract
Internet addiction is one of the most important drivers of online shopping addiction. During Covid-19
pandemic people had to spend more time in their homes and had to use internet more than before to
do their tasks. One of the tasks that should be performed on internet is shopping. On the other hand,
it’s obvious that Covid-19 pandemic has negative outcomes in terms of economy and psychology. One of
the negative outcomes of pandemic is anxiety. In this study, the moderator role of Covid-19 anxiety on
the relationship between internet addiction and online shopping addiction is examined. Although several
studies are conducted during pandemic about the effects of pandemic this topic is not investigated. In this
regard, this study is unique and suppose to add value to the related literature. The results of the analysis
show that online shopping addiction consisted of three factors. Among those factors, the moderator role
of Covid-19 anxiety was supported only for the negative effect factor. In other words, Covid-19 anxiety has
moderating effect on the relationship between internet addiction and negative effect dimension of online
shopping addiction. Finally, some suggestions were provided for the online shopping firms depending on
the findings of the study.
Publisher
M.U. Iktisadi ve Idari Bilimler Dergisi
Subject
General Earth and Planetary Sciences,General Environmental Science
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