1. Arndt, J. (1967). Role of product-related conversation in the diffusion of a new product Journal of Marketing Research, 4, 291-295.
2. Babin, J. B., & Darden, W. R. (1995). Consumer self-regulation in a retail environment, Journal of Retailing, 71, 47-70.
3. Babina, B. J., & Attaway, J. S. (2000). Atmospheric affect as a tool for creating value and gaining share of customer, Journal of Business Research, 49(2), 91-99.
4. Baker, J. (1987). The role of the environment in marketing services: The consumer perspective. In J. A. Czepeil, C. A. Congram, & J. Shanahan (eds.) The services challenge: Integrating for competitive advantage (pp.79–84). Chicago: American Marketing Association.
5. Baker, J., Grewal, D., & Levy, M. (1992). An experimental approach to making retail store environmental decisions. Journal of Retailing, 68(4), 445-460.