THE EFFECT OF MARKET ORIENTED AND BRAND ORIENTED SERVICE IMPROVEMENT ON HOTEL PERFORMANCE
Author:
Publisher
Advances in Hospitality and Tourism Research
Subject
Tourism, Leisure and Hospitality Management,Development
Reference49 articles.
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1. USE THE SILVER BULLET ON RIGHT BEAST: A GUIDE ON USAGE OF PLS-SEM IN TOURISM AND GASTRONOMY STUDIES;Advances in Hospitality and Tourism Research (AHTR);2022-04-27
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