Affiliation:
1. 000000010657525XGeorgia Southern University, USA
2. 0000000097771397Brenau University, USA
3. 0000000419367312Iowa State University, USA
Abstract
As the COVID-19 pandemic emerged, a widespread shortage of personal protective equipment (PPE) specifically N95 face masks were exposed. This need was quickly answered by home sewers who did not hesitate to answer the request of medical professionals to help fill the PPE shortage. As
the United States entered a national quarantine, home sewers turned to social media, specifically Instagram to share their participation and communicate the need to recruit others to join them in their mask sewing efforts. This research aimed to interpret the Instagram post messages shared
to understand the motivations of participation in mask sewing efforts. Social media hashtags were used to identify the messages related to home sewing face masks for the pandemic. A netnographic qualitative research approach uncovered five overarching themes: this is helping me, call to action,
do it right, rising to the occasion and I’m ready for this.
Subject
Visual Arts and Performing Arts
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