Practice of networked content self-regulation in Malaysia: From industrial players to media users

Abstract

Information and communication technology is reshaping the world faster than ever. In parallel with the growth of content production and publishing tools, the volume of digital content has increased drastically. Malaysian authorities have established and authorized Content Forum to create a Content Code for imposing self-regulating standards on networked content. The Content Code served as the guiding principle for content creators in managing their content better. Industry players were early adopters of the Content Code. However, there has not been a strong awareness of the Content Code amongst the public. This research aimed to provide insights into the extent concerning how Malaysians are empowered in making an informed selection when consuming content across multiple screens and platforms. Thus, this research conducted focus group discussions and questionnaire distribution to fill this gap. The results showed that most people are aware of the Content Code, but not in detail. Instead, they have been selecting content intuitively based on their common sense and general knowledge. The findings of this study can provide insights to the authorities in increasing the awareness of Malaysians to exercise informed content selection when consuming networked content, therefore increasing the welfare of internet users.