The European Audiovisual Media Services Directive: Normative precursor in the global governance towards VoD platforms?

Abstract

The commentary emphasizes the potential diffusion of the Audiovisual Media Services Directive (AVMSD) provisions in Australia, Mexico, South Africa and Canada. It argues that the revision of the AVMSD has changed the framework of possibilities for several public authorities in the audio-visual media sector and that today a dynamic wave of new provisions towards Video-on-Demand (VoD) streamers is taking place across several liberal democratic regimes. However, the commentary shows that even though transnational VoD services represent disruptive new actors, creating industrial, technological and institutional shock, the latter does not lead to the same political issue cross-nationally.