Evaluating programme-embedded advertising format for Interactive Digital Television
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Published:2012-06-07
Issue:2
Volume:3
Page:213-237
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ISSN:2040-4182
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Container-title:International Journal of Digital Television
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language:en
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Short-container-title:International Journal of Digital Television
Author:
Vennou Paraskevi,Mantzari Evangelia,Lekakos George
Subject
Sociology and Political Science,Media Technology,Communication