Affiliation:
1. Women's Christian College
Abstract
The year 2020 will always remain in the minds of people because of the impact and challenges created by COVID-19. There has been significant growth in online shopping after COVID-19, which has been adopted by many users who did not use online shopping before. Meanwhile, people also struggled a lot with purchasing online during COVID-19. The objective of the study is to examine the challenges faced by customers in online shopping during the pandemic. The primary data were collected through a structured questionnaire distributed to 200 respondents, resulting in the collection of 170 responses that were complete on all parameters for data analysis and interpretation using the Percentage method and Factor analysis. The findings of the study state that 'Fear of Risk' is the major challenge faced by customers in online shopping during the COVID-19 pandemic.