A critical review of relationship marketing: Strategies to include community into marketing in development contexts-Reference-Cited by-同舟云学术

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A critical review of relationship marketing: Strategies to include community into marketing in development contexts

Published:2011-12-30 Issue:35 Volume:5 Page:
ISSN:1993-8233
Container-title:AFRICAN JOURNAL OF BUSINESS MANAGEMENT
language:
Short-container-title:Afr. J. Bus. Manage.

Author:

Fernando Juárez

Publisher

Academic Journals

Link

http://academicjournals.org/journal/AJBM/article-full-text-pdf/A834CDB23701

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Community strategic relationship and marketing to foster the development of communities and the sustainability of organizations;International Journal of Psychological Research;2016-01-01

2. The community in business: strategic relationship between companies and environment and marketing;International Journal of Psychological Research;2014-01-01

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