FAMILY ISSUES IN THE HUMANITARIAN AGENDA OF RUSSIAN MEDIA

Abstract

The humanitarian agenda of the media is characterized by a primary focus on the problems of the individual. Traditionally addressing the contradictions of social life, the humanitarian agenda puts the individual, personal beginning in the foreground. The family is a small social group, a social cell made up of several individuals and characterized by a number of characteristics, so the family theme can be considered as the optimal vector for implementing the humanitarian agenda. The key objective of this article is to analyze the relationship between social journalism and the humanitarian agenda in the media. The empirical basis is modern, socially oriented domestic media, which contribute to the humanization of the media space. The information policy of such media is based on the fact that the main value in editorial office publications is human beings. One of the brightest representatives of socially oriented media is the magazine Russian Reporter, whose editorial staff emphasized that the main value in publications is the individual, and any problems in the magazine are covered through the prism of an ordinary person. On the example of this publication, we can trace how organically family issues fit into the humanitarian agenda of Russian media. The main research method is a content analysis of publications in the Russian print media.