Potensi Infografik dalam Menangani Persepsi Negatif Netizen Terhadap Institusi Zakat di Malaysia

Abstract

Utilizations of Infographics for Dissatisfied Netizens towards Zakat Institutions in Malaysia ABSTRACT Resentment towards zakat institutions in Malaysia is viral issues among netizens. Netizens’ dissatisfaction towards the institutions includes proportions of zakat distribution, service quality, consumer attitude and trust in the institution. Therefore, this paper aims to explore the potentials of infographics as an effective communication tool to provide accurate information and to address issues and concerns raised by the netizens. This study was qualitatively conducted via observation checklists on the institutions’ social media platforms as part of their initiatives to eradicate poverty. This study employed the PRISMA (Preferred Reporting Items Systematic Reviews and Meta-Analysis) method to determine the effectiveness of infographics in communicating and delivering the intended information. The findings showed that the institutions’ participation in social media was still at an infant stage and has not been fully utilized. Nevertheless, the use of infographics was successful in presenting details, particularly broad and complicated ones and, in assisting users to retain facts. In terms of colour combination options in the infographics, it has played essential roles in attracting users and presenting a wide range of information. Subsequently, several recommendations on the use of infographics as a valuable tool of communication are put forth in addressing the netizens’ issues and concerns towards zakat institutions in Malaysia. Keywords: Infographic, netizen, institution, zakat, Malaysia.