When East Meets West: Polish Business Communication from a Cross-Cultural Perspective-Reference-Cited by-同舟云学术

When East Meets West: Polish Business Communication from a Cross-Cultural Perspective

Published:2023-06-05 Issue: Volume: Page:98-108
ISSN:1404-1634
Container-title:Journal of Intercultural Communication
language:en
Short-container-title:JICC

Author:

Bulawka Hanna¹^ORCID,Molek Joanna²^ORCID,Wozniak Julita³^ORCID

Affiliation:

1. Warsaw Communications, Koralowa 51, 02-967 Warsaw, Poland

2. Jan Kochanowski University of Kielce, Zeromskiego 5, 25-369, Kielce, Poland

3. Kijowska 79, 40-754, Katowice, Poland

Abstract

This paper investigates how foreign nationals living and working in Poland evaluate Polish colleagues’ communication in English and its effectiveness in international business. It identifies features of linguistic behaviour attributed to Polish business interactions. Five dimensions of cultural variability (directness, emotionality, power distance, confrontation, critical evaluation) are used as benchmarks and offer an observational framework for examining Polish communication patterns. The attitudes that foreign business professionals expressed towards their Polish colleagues’ style of interaction are measured using a Likert scale and interpreted based on the results of qualitative interviews and secondary research. The article highlights the pragmatic dangers of misunderstanding or underestimating culturally-driven behaviours in the global setting.

Publisher

International Collaboration for Research and Publications

Subject

Communication,Cultural Studies,Strategy and Management,Education,Linguistics and Language,Gender Studies,Public Administration

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