Factors Influencing the Implementation of Tourism Culture: A Case Study

Abstract

This paper aims to find out the problems of implementing a Tourism Village by analyzing the factors that influence it. The research was conducted at the tourist attraction of Mount Limestone Hot Springs in Ciseeng District, Bogor Regency, West Java Province, which has been around for a long time but has not been able to attract tourists. The research sample consisted of 140 members of the community living around the tourism object, taken randomly. Data collection was carried out by distributing questionnaires and analyzed using the Structural Equation Model (SEM) program. The results of the study show that the implementation of tourism villages is positively influenced by factors such as tourism potential, the role of the government, the availability of infrastructure, the involvement of private industry, and community involvement. It is suggested that all factors with the strongest indicators contained therein need to be considered for the development of this tourism object. It is also necessary to develop a tourism area around this area, which is adjacent to it, in a holistically integrated manner because it has the potential for attraction to support successful tourism development.